![]() ![]() “When I was in the process of getting signed it dawned on me that I was just gonna be the little Kendrick,” he says referencing the critically adored, commercially massive Lamar. “My daddy call me that day/ And he cried into my phone … Bout that love, that kind that he forgot/ Since he left his family all alone … I know my heart ain’t built to bleed.” On “Rope,” from Rashad’s 2016 debut album “The Sun’s Tirade,” he ponders commitment, self-sufficiency and suicide all in a matter of seconds. To that end Rashad, signed to Top Dawg Entertainment, the acclaimed Los Angeles boutique label home to the likes of Kendrick Lamar and Schoolboy Q, tackles weighty subjects. Inquisitive and reflective in conversation, Rashad fashions himself a storyteller, one following in the legacy of revered hip-hop narrators like Common and Nas - men who used their pen not for braggadocio but largely as a means of self-reflection. “I don’t know how to make the extended exaggerated version of myself. ![]() “I was thinking about that,” the 25-year-old native of Chattanooga, Tenn., says when calling from the road. “You just do it till you do it.” To that end, Rashad hardly needs reminding how it’s practically a genre trademark for artists to create outsized caricatures of themselves to move product. “It’s just like a kid who decides they’re going to play football,” he says. He’s known he was going to be one since he was 8 years old.
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